Using Motivational Interviewing to Drive Sales

Brittany Wilcox

Owner, Emerald Healer LLC & Certified Recovery Coach

Using Motivational Interviewing to Drive Results in Sales, Business, and Career Growth

Motivational Interviewing (MI) is traditionally used in clinical and counseling settings, but its core principles—empathy, active listening, and guiding rather than directing—are powerful tools in the world of business. In this dynamic session, we explore how MI can be leveraged to enhance communication, overcome objections, build stronger client relationships, and even secure your dream job. Whether you're navigating a tough sales conversation, solving internal business roadblocks, or preparing for an interview, motivational interviewing techniques can help you uncover deeper motivations, align outcomes, and create meaningful progress. Participants will walk away with a fresh perspective on influence—not as a tool of pressure, but as a path to connection and clarity.

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